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ADAMA: Insight into trends and strategies of formulation development

As an industry reliant of pesticides for certain aspects of production, we can relate to the grower challenges discussed by Yoav Avidor, Head of Formulation and Delivery Technologies at ADAMA – a leading crop protection company.

The growing resistance to different crop protection products (CPP) and the often adverse public perception of the environmental impact of plant protection, are challenges that affect everyone in the agricultural sector.

As an industry, we often ask “why aren’t manufacturers doing more to develop new products that both combat the issue of resistance and have a smaller environmental and social footprint, as well as being perceived by the general public to be better for the environment”

In this article, Avidor gives great insights in the challenges they face as a manufacturer making the grower’s desire an actual reality.

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